THE SURF, SALT AND SWEAT LIFE…aka Jeff Pretends to Surf It’s not the largest. It’s not going to be everyone’s favorite. It doesn’t have a pool. But it’s the one…
Equinox rolled Firestarter out in January 2017 across the entire empire, making it the perfect class for Jeff to alert the FBI when they come looking at his iPhone calendar…
WELCOME TO THE JUNGLE. WEHOpe you’re ready. (ha…ha.) Despite being a SoCal native, the first time I made it to Equinox West Hollywood was after my return from working for…
HOME AWAY FROM STANFORD In 2015, I retired from my job at the law firm of Wachtell, Lipton, Rosen & Katz and made the big move back to Stanford, where…
IT ALL BEGINS HERE with EQX Newport Beach, Jeff’s hometown. I first came to Equinox Newport Beach in 2012, when I finally visited home after my first two years as…
By the time I decided to actually undertake this crazy quest, I’d probably hit about 50% of them (6 years in NYC helps). Rather than hit you with each region…
